INDIETRO
The high standards of service to which customers and suppliers have become accustomed are forcing SMEs, large companies and public administrations to base their strategies on increasingly personalised communications. This means adopting the latest generation of tech solutions to enable organisations to optimise management of digital data. Data-driven strategies improve interaction with their users while providing their employees with an easier and more efficient way to work.
Collect and analyse user input to guide business decisions.
Strengthen the relationship and involvement of users with the brand
Optimisation of ROI through detailed analysis of the activities implemented
Any organisation seeking to trigger a virtuous circle between producer and consumer must aim at understanding the behaviour of its online users, identify their needs on the web, profile its product according to a defined target, and implement an effective digital customer experience.
To guarantee an effective Digital Experience for the user, it is necessary to ensure that organisations can manage digital channels easily and autonomously, in order to generate relevant insights. With the most advanced digital solutions, it is possible to create data-driven marketing strategies that allow companies to better understand the preferences of their target audience, and then offer personalised products and/or services. Noovle offers the best Social Listening, Digital Analytics and Store Analytics solutions to improve consumer experiences. In this way, user involvement is guaranteed.
To develop an optimal customer experience and meet engagement, loyalty and conversion rate targets, all the various physical and digital sales channels must be integrated with each other. Noovle has a proven track record in building effective omnichannel strategies for SMEs, large companies and public administration, based on the best CIAM (Consumer Identity Access Management) platforms, customer care & marketing automation, video strategy, and digital signage solutions.
Full adoption of an omnichannel strategy requires B2B and B2C sales solutions that enable personalisation and one-to-one communication with the user, and that facilitate purchasing methods through a mobile and seamless customer experience throughout the entire customer interaction process.
Solutions based on geo-referenced data allow monitoring the activities of customers, partners and competitors; quickly visualising and understanding the demands of stores and branches distributed throughout the territory, and providing services within the correct time to market, thus gaining a unique competitive edge in that particular sector. Noovle provides Geospatial Intelligence and Geographic Information Systems (GIS), and Drive to Store and Geo Marketing solutions, based on cloud platforms (OnTheMap Geomarketing, OnTheMap Experience) aimed at business use of geographical data. These solutions are based on the Google Maps Platform and cover the entire life cycle of territorial and georeferenced information systems.
A CRM (Customer Relationship Management) platform allows everyone in the company – from sales to customer service, from marketing to any other line of business – to better manage interactions with contacts, customers and partners, making it easier to achieve business goals. These are solutions designed for companies that want to grow in business and succeed. A CRM system provides a clear overview of a company’s customers and potential customers, and makes it possible to identify sales opportunities and the status of orders, to monitor the performance of the business, and to track all the activities of individual sales representatives.
Data is the most important resource for any organisation. Traditional data warehouses are being merged, and companies increasingly need a consolidated view of the information collected in various silos by different activities. The ability to analyse this heritage and turn it into insights with Smart Analytics and Artificial Intelligence enables organisations to make strategic business decisions from a data-driven perspective.
