Today’s digital transformation requires retailers to rethink everything, both internal and external to their organization, to maintain a competitive advantage in a market that is increasingly dynamic from day to day. Retailers need to think of innovative solutions to improve the user experience, with the primary goal of increasing value for their stakeholders.
I 5 trend che caratterizzano la trasformazione digitale nel mondo retail secondo Noovle
The 5 trends that characterize digital transformation in the retail world according to Noovle
Our experience in the field, acquired through numerous completed projects and a recent study, has allowed Noovle to highlight 5 important digital transformation trends that are impacting the retail world. The trends observed emerge from the convergence of user needs with the challenges that companies face each and every day:
Knowledge and awareness of customers
Unique knowledge of customers and their traditional and digital behavior
Providing useful information at every moment
Providing customers with useful information throughout the purchase process
Creating tailor-made offers
Using knowledge about the client and his behaviors to create customized products and offers
Developing a multi-channel presence that allows users to easily find outlets and products
Providing customers with tools for sharing opinions, both with the company and with other customers
Simplifying the shopping experience
Making innovative tools available to customers within sales outlets to simplify the shopping experience
Within this context Noovle has developed a tailor-made solution which, in addition to providing technological innovation with cutting-edge tools, seeks to serve companies by accompanying them through their own digital transformation process.
The solution offered responds concretely to the demands of companies that need to establish a close relationship with their end customers.
The solution for the retail market has been entirely developed by a special team, whose expertise and experience render it capable of accompanying and serving companies by providing them with market and technological skills and processes.
The digital solutions developed by Noovle for the retail sector include an architectural development capable of integrating perfectly with pre-existing business systems. Organized in modular structures, they create added value in the retailer’s business setting, and strengthen the brand in the specific market segment.